Real Estate

The First Step: Getting Pre-Approved for a Mortgage [INFOGRAPHIC]

If you’re looking to buy a home in 2024, getting pre-approved is a key
piece of the puzzle. Mortgage pre-approval means a lender checks your
finances and decides how much you’re qualified to borrow.

* As more buyers re-enter the market, it’ll help you make a strong
offer that stands out from the crowd.

* Talk to a trusted professional to learn more and begin your
homebuying process today.

The First Step: Getting Pre-Approved for a Mortgage [INFOGRAPHIC] Read More »

What to Know When Relocating to Florida for Retirement

Florida is the leading retirement destination in the U.S., partly due to its tantalizing tax breaks. However, it’s not the only option in town. More people are choosing to spend their golden years in non-Floridian cities. If you still want to move into the Sunshine State when you hit 62, you should consider various factors to make a clear-headed decision about this significant life change.Is Florida Losing Its Appeal to Retirees?Make no mistake about it — the Land of Flowers continues to attract the most golden-agers crossing state lines for retirement. In 2022, it magnetized 11.8% of out-of-state pensioners in the nation and the only one to grab a share above 10%.However, Florida doesn’t have the distinction of hosting the most number of people aged 65 and above, nor does it record the highest percentage of seniors relative to its population. Two reasons can explain these phenomena.CompetitionFloridian towns aren’t as compelling to some retiring baby boomers as other American cities. Austin takes the cake, seeing its population of adults over 65 ballooned by 90.4% from 2010 to 2020. The other big gainers were:Boise, IdahoAtlanta, GeorgiaRaleigh-Durham, North CarolinaHouston, TexasCharleston, South CarolinaATX has a booming tech hub. The influx of young people relocating to the Texas capital for employment opportunities has inspired an inundation of oldsters.In 2021, Mesa, Arizona, tallied a net migration of over 3,600 older residents — the country’s highest. Henderson, Nevada, netted over 1,600 while San Antonio had over 1,100. Rounding out the top five were North Las Vegas, Nevada, and Boise, Idaho, with over 1,000 net retirees each.The biggest selling point of the Valley’s gateway is its climate. It’s warm and low-humidity — a comforting combination for old-timers. Plus, it’s conveniently close to Phoenix while costing significantly less.Aging in PlaceWith a median age of 44.7 years old, Maine is the oldest state in the country. Although its retirement-age population is small by national standards, seniors represent 21.8% of its citizenry. What’s more, most of the boomers calling it home are local-born. Mainers exemplify aging in place more strongly than any other Americans.A 2022 survey found that 88% of U.S. adults aged 50-80 believe staying in their houses for as long as possible is important. Most of Florida’s retirees originate outside its borders. The peninsula may receive fewer retirees in the future if the positive sentiments toward aging in place remain pervasive.3 Things to Consider Before Moving to Florida for RetirementOther states and cities are gaining a reputation for being retirement paradises, but it doesn’t mean Florida has gotten undesirable. It remains on its throne because no other place can offer a better package for retirees.Still, the Citrus Capital appeals only to specific seniors. Use these three factors as a litmus test for its suitability for you.1. Cost of LivingThe Orange State is the nation’s fastest-growing, but it’s bigger than census data suggests. It appeals to students, entrepreneurs, workers and snowbirds, not just retirees. Plus, it’s the most touristy state — more than 137 million people visited it in 2022. The larger the crowd, the more expensive goods and services can be.The massive number of people wanting to live or stay in Florida has resulted in scorching local real estate markets. Home values average $383,000, but they can surpass $560,000 in Miami and other urban centers. Insurance premiums can also be pricey due to the state’s susceptibility to catastrophes.Rent in Florida can go through the roof. Notable rental markets, such as Orlando, Palm Bay, Tampa, Cape Coral and North Port, exceed the national average, rendering many residents considerably rent-burdened.Food and health care can also be expensive in the Everglade State. While the theme park capital of the world has plenty of entertainment options, the price of watching movies, visiting amusement parks and experiencing live sports games can be steep.Although the state has diverse modes of public transportation in metro areas, the typical Floridian owns a private vehicle. You can go electric to avoid gas expenses, but monthly utilities, including electricity, in the state are higher than in many parts of the country.Considering Florida’s cost of living, converting some of your assets into cash before moving may be wise. Decide which properties to leave your heirs and which ones to sell. The least burdensome assets for your loved ones to cash in are prime candidates for liquidation. Putting them on the block can expose them to more serious buyers, sell them quickly and get as much value from them as possible.2. WildlifeThe Manatee State has world-class natural wonders, but its breathtaking landscape can harbor terrifying fauna. Depending on where you stay, you may encounter alligators, bears, panthers, herons, pelicans, snakes or dolphins.Many of these creatures are usually no threat to humans unless they feel threatened. They can be dangerous, but they won’t bite if you get out of their way and treat them respectfully. They’re Florida natives, so learn how to coexist with them.As a general rule, avoid intruding into their habitats to discourage them from becoming territorial. Also, limit your interactions with them. They’re wild animals, so you can’t expect them to be tame or tolerant of humans.3. WeatherFlorida goes by the nickname the Sunshine State for a reason. It gets 230-250 days of sunshine yearly. These days can be humid but pleasant news if you’re outdoorsy and love to socialize. However, the other days can be menacing.Florida gets the most hurricanes out of all the states. About two to three make landfall in its southernmost region. Category-3 Hurricane Idalia — the only landfalling hurricane the country saw in 2023 — got close to Keaton Beach, causing up to 12 feet of storm surge inundation and flooding the southeast with heavy downpours.Floridian cities are some of the most vulnerable to climate change, too. Rising sea levels and frequent coastal flooding will exacerbate the usual natural disasters the Hurricane State endures once the effects of global warming are in full swing.Coastal waters surpassed the flooding thresholds of Fernandina Beach, Cedar Key, Pensacola, Mayport and St. Petersburg for more days on average from 2013 to 2022 than they did from 1950 to 1959. These figures indicate the sea had been encroaching on these communities more frequently — evidence of worsening climate change. Frequent coastal flooding threatens the Florida residents’ health and safety and the structural integrity of waterfront properties.Regarding seasons, the Gulf State’s climate is too mild to notice changes between spring, summer, fall and winter. If you love how the environment transforms as seasons roll around, Florida may not be for you.Should You Start Your Life’s Next Chapter in Florida?The Retirement State doesn’t have it all, but millions of pensioners consider it the closest to perfection. If what Florida offers suits your lifestyle and budget, you’ll have the time of your life there.

What to Know When Relocating to Florida for Retirement Read More »

How to Market Your Property to Snowbirds

Every year like clockwork, thousands of people flock down south to enjoy the warmer weather and get away from the cold. Affectionately dubbed “snowbirds,” they’re mostly retirees that come from the northern parts of the U.S. This seasonal migration is driven by the simple desire for the sunnier skies and warmer temperatures of Florida. If you’re ready to direct these seasonal travelers to your doorstep, the key is understanding how to market it effectively. When done appropriately, you can catch the eye of these winter wanderers and ultimately book it up for the season. Preparing Your Vacation Rental ProperlyBy 2028, online sales will account for 76% of the vacation rental market. With more snowbirds journeying southward, they’re seeking more than a change in latitude — they want a home away from home. After traveling great distances, the warm embrace of a thoughtfully prepared vacation rental can make all the difference in their winter retreat. It’s essential to ensure your space exceeds their expectations, making their stay comfortable, convenient and memorable.To connect with snowbirds, consider your rental from their perspective. What amenities would transform a nice stay into an exceptional one? Think beyond the basics. From high-speed internet and smart TVs to a fully equipped kitchen and comfortable outdoor spaces to enjoy the Florida sun are just the start. Additionally, consider accessibility features that cater to retirees, ensuring your property is welcoming to all. To guarantee your rental is stocked with top-of-the-line amenities, consider creating a checklist that includes the following:High-speed Wi-FiSmart TVs with cable or streaming service accessStocked kitchen with basic cooking ingredientsComfortable, high-quality beddingAccessible bathroom featuresOutdoor seating areaLocal guides and mapsContact list for local services, such as health care and grocery delivery1. Highlight the Right FeaturesWhen marketing your property to snowbirds, the right thing to do is to show off the property’s features that matter most. Remember, these winter visitors are looking for more than a place to stay — they seek comfort and joy in a seasonal home. Focus on showcasing aspects of your property that enhance their winter escape, such as its proximity to local attractions, beaches or golf courses. Also, remember to emphasize convenience and comfort through aspects such as:A well-maintained gardenA cozy patioA view that captures the essence of Florida’s beautyWhen you highlight these features in your marketing materials, you’ll be sure to grab their attention while helping them picture your property as the perfect winter retreat.2. Optimize Your Listing for Online PlatformsOptimizing your listing is crucial in attracting snowbirds to your property. An online listing is typically the first touchpoint with renters, as they’re most likely to use search to find a vacation home. To ensure potential guests see your listing, use keywords in the title and its description. The title should describe your rental and compel them to click for more.The description should also detail a thorough explanation of your property. It must include details that emphasize features that appeal to snowbirds, including the layout, accessibility and comforts. The purpose of the description is to make your property sound ideal enough for a lengthy stay. Yet, it should do more than describe the features — it must help the traveler envision themselves in the home. For instance, you could convey the patio as the perfect way to enjoy the sunrise and a morning coffee. Then, you should always include a call-to-action that shows the potential guest what to do next, so ensure you have a “Book Now” button.3. Leverage Social Media MarketingAnother way to attract snowbirds to your property is with the use of social media. Platforms like Facebook, Instagram and Pinterest can showcase it with captivating photos and videos. Each post should highlight the amenities that are most attractive and appealing to snowbirds.It also helps to use engaging stories that weave a narrative around local attractions and the tranquility awaiting them. Through the use of stories, you can coax potential renters and ensure your property stands out among a sea of other choices.Targeted ads are also beneficial for increasing your reach. You can use settings to target your audience based on filters like age, interests, location and more. With the clever use of targeted advertising, you can make the most of your ad budget and attract snowbirds to your winter haven.4. Start a Vacation Rental BlogA vacation rental blog is a smart way to captivate snowbirds. By sharing insights about local life, you give potential renters a taste of what living in your property could be like. When you incorporate stories and expertise into your blog posts, snowbirds will appreciate the helpful tips you provide. You can make it sound like a destination to experience, enhancing your property’s appeal. Offering value beyond the walls of your rental establishes you as a knowledgeable host passionate about giving guests an unforgettable stay. Plus, a blog can boost your property’s visibility and attract a dedicated following of snowbirds looking for the perfect place.5. Offer Flexible Rental TermsSnowbirds have needs that often differ from typical short-term rentals. Many of them seek longer stays to escape the winter months, making traditional one-week or one-month rental periods less appealing.Consider adjusting your vacation rental strategy to accommodate three- to six-month stays, which is what the snowbird demographic mostly prefers. Offering extended stays can make your property more appealing to snowbirds and increase their likelihood of booking through you. Additionally, consider implementing adjustable pricing models or special rates for extended stays. With these enticing offers, you can encourage longer bookings and ensure a steady occupancy rate throughout the season.6. Provide Unique OffersConsider offering unique incentives to make your property even more attractive. For instance, you could craft membership packages that offer discounts on local attractions like restaurants or golf courses. This strategy works for catering to a snowbird’s social lifestyle they want to experience within their community.An easy way to secure these deals is by partnering with local businesses. These relationships will be crucial in appealing to snowbirds looking for an immersive and cost-effective winter escape. Plus, it’ll make you seem like a thoughtful and connected host, positioning your property for increased potential.Attracting Snowbirds to Your PropertyMarketing your property to snowbirds takes several strategies to make it appealing. Yet, remember the importance of personal touch. Once you truly understand what your target audience wants in a vacation rental property, you can make your guests feel welcome. Whether it’s through personalized welcome baskets or personally created local guidebooks, small gestures make a big impact. Think of it as more than a transaction but creating a memorable experience instead. Doing so will keep snowbirds returning year after year.

How to Market Your Property to Snowbirds Read More »